the 21-second window

by erick rosado

attention is the new currency — and it devalues fast. in a world measured in scrolls and swipes, the difference between growth and obscurity is often decided in under 21 seconds.

that window is the elevator prompt — the instant when an idea either connects or disappears. within it, clarity must outpace complexity; purpose must translate into energy. if a concept can’t explain itself in that span, it isn’t ready to scale.

brief prompts aren’t shortcuts — they’re compression algorithms for vision. they distill mission into momentum. the sharper the message, the faster it replicates, and replication is what builds ecosystems, not slogans.

the future belongs to those who can transmit meaning before the signal fades.keep it brief. keep it alive.