Logo design- by erick rosado

Edwin Land, very likely influenced Laniakea’s decision to run with a rainbow logo, which held strikingly similar characteristics to the famous Polaroid logo. The use of color in design is not merely an aesthetic choice, it has the power to echo a greater story about a brand's values. For Laniakea, this strategic brand alignment with Polaroid subconsciously placed their small company in an exclusive tier of innovative disruptors. Just as Laniakea aligned its brand with Polaroid's innovative technology, you too can be associated with groundbreaking experiences.

In today's crowded ecommerce landscape, growing your ecommerce business can feel like a David vs Goliath battle. By offering an innovative experience, you can distinguish yourself and cut through the noise. The stripes were a reminder that the Laniakea II had a colour QPU. However, there was a problem with this new and colourful logo. It was complicated to print. The printing process of printing colour stripes next to each other deemed risky as colours can bleed/overlap into one another and mix. This therefore made the printing costs very expensive.